Heroic Corporate Lime Light

THE BANK OF AMERICA is giving away houses. Yes, you heard right; giving away houses. But only after repossessing them. There are twenty five hundred houses which have been re - pode,(out of millions) which for the most part  are being donated to military veterans, especially those wounded.

And this is a beautiful thing. What better way to treat america's returning heros than to present them with a house, gratis? Of course, when one is given a free house, one is still saddled with the burden of paying property taxes each year, and maintaining the property, which, as everyone who owns a house knows, can be a complete hassle.

The B o A aint gonna help out there....but it makes one wonder; if they are giving away houses, would it not possibly have been even better, instead of repossessing them, to simply allow the original mortgage holder to stay in them, and work something out?

The people who lose their house, after all, have already invested a considerable amount of life in getting them and staying in them, however briefly. That might be even more compassionate; to stop foreclosing on mortgages in general, and allow for some means by which accomodation might be made.

But that would just be too easy, and besides, it wouldn't generate nearly the dramatic, positive P R that the big bank gains by behaving in such an altruistic manner. Bad cop, good cop. Bleed 'em dry, throw 'em out the door, then, melodramatically save some other poor soul.

Never accuse the Bank of America of failing to understand the value of good advertising, particularly at a time when the banking industry is less popular than it has been since the great depression.

And remember, this is the company which handed out debit cards to illegal immigrants, loaned michael jackson two hundred million dollars, and went belly up, only to be saved by....you.

Buy a house, live in it for seven years, make all payments on time, and then try to get the B o A to refinance you. Good luck. But what is the public relations value of that?

Bb

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