DUNKIN' DONUTS has the best coffee anywhere around, according to dunkin' donuts, and that claim seems to've aroused a ibt of antipathy from competitors and scnsumers alike, strangely enough.
What happened is, people at Starbuck's, among other coffee dealers, screamed bloody murder, as if by claiming to have the best coffee in the lower forty eight dunkin' donuts has committed some serious breach of advertising etequitte, some violation of the principles of honesty. Really?
There was a survey online in which a high percentage of people, presumably americans, expressed dissatisfaction with DD for having made this seemingly meaningless and innocuous claim. What gives?
In a country in which everyone claims to be the best at everything, in which most citizens proudly proclaim their country to be the greatest in the world, its suddenly a sin to claim that your company sells the best coffee on the continent?
It would be another matter if they were claiming that it cures cancer or enhances one's stock portfolio, but to merely say that your product is the best - how does this depart in any way, shape, fashion, or form from everything else that everyone else says in this culture about themselves, their country, or their product?
It just may be that there are a few folks runnin' around who have a little too much caffeine now and then.
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